Web Analytics

“You can’t manage what you can’t measure…”

Remember that from Drucker? It’s true!

The online environment offers the unique opportunity to effectively measure the implementation and success of your marketing initiatives by analyzing the use and audience of your website. F5 will help you to understand how to use web analytics to supply specific information regarding your target market and marketing investments.

Web Analytics provide you with detailed information about:

• Who your customers are
• How they use your website
• How efficient your marketing efforts are
• Where to spend your marketing budget

At least that is what they are supposed to tell you, but is yours? Too many companies take a “we have analytics, isn’t that enough approach.” Are you?

Your analytics need to be taught to give you the data you need to make the right decisions, just because you have analytics, doesn’t mean the data is right.

We will work with you to identify the best web analytics solution, selection of web analytics vendor, implementation, interpretation of statistics, as well as recommendations and conclusions.

F5 will support web analytics packages and offer web analytics reports using:

•SiteCatalyst
•Google Analytics
•WebTrends
•Hitbox
•And many others

Data Consulting & Mining

At F5 we pride ourselves on being able to find the truth of the story; in other words, being able to sift through the data, as it exists, and find:

• Where the gaps are
• How to fill the gaps
• The real story that the data is telling

Having robust analytics doesn’t mean that you can easily find what is working and more importantly, what isn’t working.

Oftentimes, your analytics isn’t even configured properly to tell you the truth of the matter… for example, is your conversion tracking telling you where people are coming from, how long the buying funnel is, where the stop-gaps are, or how to repair the problems?

But being able to mine and consult on data is far more than just looking at web analytics, because analytics alone cannot answer:

• The real cost of every lead
• The real return on any advertising or marketing spend
• Who your audience is and what behaviours characterize them as a segment
• What steps your marketing has made in the right direction, and what flags can
be built for the next time in makes a step in the wrong direction

All the data in the world is only useful if you know how to “pull out” the story, and more importantly, what to do with the story once you know it.

F5 isn’t about creating deliverables and audits, we are about creating solutions and actions… are you getting that from your data now?