Usability Research & Consulting

Our team has collectively authored landslide branding and marketing studies for amazing clients – just “Google” our team to find some.

But what has always made our abilities so successful was the core belief that no marketing research, regardless of methodologies, should be “cookie-cutter” in design or outcome. Not many of our colleagues have the same under riding beliefs.

At F5, we are always endlessly trying to get to the “real story” and action for our clients.

Some of our experience in methodologies includes both qualitative and quantitative analyses using:

•Eye Tracking
•Focus Groups
•Surveys
•Copy Testing
•Brand Equity Testing
•Marketing Effectiveness Testing
•Online Panel Testing
•Viral Marketing / Social Networking Potential
•Conceptual Testing
•Customer Satisfaction

Primarily, F5 does exploratory and conclusive primary research – we believe in looking to the real audience and finding the truth that is oftentimes overlooked, but unlike our competitors, our end product isn’t just data points in charts and figures, our end product is action items and strategies for solving your problem (not just identifying it).