Back in December, Google announced the limited release of AdWords automated rules, a new feature that lets advertisers save time by scheduling automatic changes to their accounts based on criteria that you specify. Today Google is happy to announce that this feature is available in all accounts.
I’ve been beta testing this for a couple of months, and I have to admit that I am grateful that I can now walk away from my accounts for the odd day and still be on top of my game.
Mind you, you do have to spend a lot of time up front setting up your rules, but it does lend itself to a new method for testing performance and quality in your content and search ads.
