Internet Marketing Solutions
Two years ago, FLASH was an SEO no-no – advertising and marketing websites were using it for ego’s sake – while B2C markets were just trying to dazzle consumers with pretty lights and something new. The same was also true for apps and widgets, but this is no longer the case.
Now, FLASH is search engine friendly and on almost every website… because its interactive nature takes what is in essence a one-way communication and creates the perception of a dialogue… at least that is what good interactive marketing should be doing.
Our core team has been working in FLASH since its inception, taking poor examples for companies like Allstate and AT&T, and transitioning it into engaging and “selling” applications.
Is your Interactive Marketing working that way for you?
But more than just the tools, Interactive marketing is the ability to talk to the customer, remember what the customer says and then work that response into a further conversation.
To F5 this could mean creating user preferences or online communities, games and apps, or just the processes to integrate consumer feedback into your overall marketing and branding strategy.
Holistic developments is our take on Interactive Marketing, what’s yours?
SEO & SEM
Search Engines are the central touch point between your brand and your market.
More than ever before, a search engine results page has become the front page to your website.
Believe it or not, effective positioning for the right queries is more about knowing your audience than it is about keyword placement.
Do you know what engines your audience is using, not just to get to you, but in general?
Do you know the queries they are using to find your competitors? Do you know what words your audience is using when they are ready to buy as opposed to being much early in the buying funnel? Do you know how to answer these questions?
The core team of F5 has worked directly with all of the major search engines, either in a research or consultative capacity – we know that SEO & SEM is so much more than meta tags and keyword penetration.
Strong Search Engine Optimization and Search Engine Marketing is about:
- Knowing your market, what makes them tick and what their behaviours look like
- Knowing your product and place in the competitive mix – what makes you unique
- Utilizing all the tools and information out there to effectively place you in front of your key target, but place you when you are able to talk their language and tell them what they need to hear to go to the next step – no matter what that step is
You cannot get the goals you want from an SEO or SEM firm offering just another deliverable, where they have cut and pasted your name in where their last clients once was – that’s not strategy, that’s a nickel and dime approach to marketing, where the cheque is cashed before anything is really implemented (hopefully this doesn’t sound familiar)…
Solutions come in all different shapes and sizes, but knowing the proliferation of the Internet and how important the “right” search engine placement is for your brand – can you really trust all those things to a company that calls solutions – “deliverables”?
We don’t think so.
Solutions are solutions, actions are actions, and neither of them come from anything other than an understanding of you, your customer, your competition, the online environment, and a real plan of attack… oh, and actually doing something about it too.
